{"id":157865,"date":"2025-08-18T11:30:44","date_gmt":"2025-08-18T08:30:44","guid":{"rendered":"https:\/\/bas-tv.md\/?p=157865"},"modified":"2025-08-18T10:07:58","modified_gmt":"2025-08-18T07:07:58","slug":"provocarile-presei-dincolo-de-chisinau-ne-reprofilam-fara-sa-ne-pierdem-identitatea-jurnalistica","status":"publish","type":"post","link":"https:\/\/bas-tv.md\/ro\/provocarile-presei-dincolo-de-chisinau-ne-reprofilam-fara-sa-ne-pierdem-identitatea-jurnalistica\/","title":{"rendered":"Provoc\u0103rile presei dincolo de Chi\u0219in\u0103u: \u201eNe reprofil\u0103m f\u0103r\u0103 s\u0103 ne pierdem identitatea jurnalistic\u0103\u201d"},"content":{"rendered":"

Cele mai recente studii <\/a>ale Centrului pentru Jurnalism Independent scot la lumin\u0103 o serie de tendin\u021be \u00eengrijor\u0103toare \u00een peisajul mediatic din Republica Moldova. Presa tradi\u021bional\u0103 pierde teren \u00een fa\u021ba re\u021belelor sociale, \u00een timp ce redac\u021biile se confrunt\u0103 tot mai acut cu lipsa resurselor umane. \u00cen paralel, expunerea constant\u0103 a publicului la propagand\u0103 \u0219i dezinformare sl\u0103be\u0219te rolul presei ca a patra putere \u00een stat. Aceste vulnerabilit\u0103\u021bi nu se manifest\u0103 doar la nivel central, ci sunt resim\u021bite cu at\u00e2t mai puternic \u00een redac\u021biile locale. Mai mul\u021bi manageri de la nordul \u0219i sudul \u021b\u0103rii au povestit pentru Media Azi cum \u00eenfrunt\u0103 aceste provoc\u0103ri.\u00a0<\/strong><\/p>\n

PUBLICUL S-A MUTAT \u00ceN ONLINE. CUM \u021aINE PASUL PRESA LOCAL\u0102<\/strong><\/h5>\n

Reprezentan\u021bii institu\u021biilor media locale apreciaz\u0103 migrarea publicului c\u0103tre mediul online drept un fenomen inevitabil, care trebuie asumat \u0219i gestionat cu responsabilitate. Unii sus\u021bin c\u0103 vor continua s\u0103 publice edi\u021bia tip\u0103rit\u0103 at\u00e2t timp c\u00e2t vor avea cititori fideli, chiar dac\u0103 num\u0103rul abonamentelor este \u00een sc\u0103dere. Totu\u0219i, pe termen lung, \u00ee\u0219i concentreaz\u0103 eforturile \u0219i resursele pe dezvoltarea platformelor online.\u00a0<\/span><\/p>\n

\u201eAdaptarea con\u021binutului devine o necesitate pentru noi. Echipa investe\u0219te timp \u0219i energie \u00een dezvoltarea prezen\u021bei noastre online \u2014 prin site \u0219i prin re\u021belele sociale. Articolele sunt scrise \u0219i publicate \u00eentr-un format accesibil, \u00eenso\u021bite de imagini sugestive \u0219i, tot mai des, de videouri care s\u0103 capteze aten\u021bia. \u00cen acela\u0219i timp, \u00eencerc\u0103m s\u0103 diversific\u0103m formatul editorial: \u0219tiri scurte pentru cei care vor s\u0103 se informeze rapid; reportaje \u0219i interviuri pentru cei care caut\u0103 con\u021binut de profunzime; podcasturi pentru cei care prefer\u0103 s\u0103 asculte, nu s\u0103 citeasc\u0103. Cu alte cuvinte, ne \u00abreprofil\u0103m\u00bb f\u0103r\u0103 s\u0103 ne pierdem identitatea jurnalistic\u0103<\/em>\u201d, spune Natalia Junghietu, directoarea publica\u021biei periodice Expresul, care public\u0103 pentru raioanele Ungheni, Nisporeni \u0219i C\u0103l\u0103ra\u0219i.\u00a0<\/span><\/p><\/blockquote>\n

La aceast\u0103 etap\u0103, provocarea principal\u0103 pentru jurnali\u0219ti este s\u0103 se adapteze rapid schimb\u0103rilor, p\u0103str\u00e2nd \u00een acela\u0219i timp calitatea informa\u021biei. Ludmila Topal, directoarea BasTV \u2013 televiziune, radio \u0219i portal de \u0219tiri din Basarabeasca \u2013 sus\u021bine c\u0103, pe de o parte, re\u021belele sociale accelereaz\u0103 accesul la informa\u021bie, f\u0103c\u00e2nd-o mai accesibil\u0103 pentru cet\u0103\u021beni de orice v\u00e2rst\u0103, statut social, pentru grupurile vulnerabile, locuitorii satelor \u0219i ai ora\u0219elor mici. Pe de alt\u0103 parte, viteza vine uneori \u00een detrimentul veridicit\u0103\u021bii informa\u021biei. Pentru jurnali\u0219ti asta \u00eenseamn\u0103 c\u0103 trebuie s\u0103 lucreze mai rapid, dar f\u0103r\u0103 a sacrifica din calitate.<\/span><\/p>\n

LIPSA RESURSELOR UMANE, O PROVOCARE RECURENT\u0102<\/strong><\/h5>\n

Potrivit<\/span> Studiului de necesit\u0103\u021bi ale mass-media<\/span><\/a>, lansat de Centrul pentru Jurnalism Independent (CJI) \u00een iunie, lipsa resurselor umane reprezint\u0103 una dintre cele mai frecvente probleme ale institu\u021biilor de pres\u0103 din Republica Moldova. Ea se resimte \u0219i mai mult \u00een redac\u021biile locale. <\/span><\/p>\n

\u201eE o provocare ve\u0219nic\u0103. Dac\u0103 la nivel na\u021bional se poate merge la universitate pentru a g\u0103si oameni, \u00een regiuni ei nu exist\u0103 \u00een general. Noi motiv\u0103m oamenii printr-un salariu decent, din punctul meu de vedere, acesta este unul dintre cele mai bune moduri de a p\u0103stra un angajat \u00een organiza\u021bie. \u00cen acela\u0219i timp, continu\u0103m s\u0103-i instruim \u0219i cerem un nivel ridicat de competen\u021be. Deci e vorba de instruire plus un salariu bun<\/em>\u201d, afirm\u0103 Anghelina Gaidarji, directoarea portalului de \u0219tiri Tuk.md, din regiunile Taraclia \u0219i Cahul.\u00a0<\/span><\/p><\/blockquote>\n

Totu\u0219i, unul dintre principalele motive pentru care jurnali\u0219tii evit\u0103 s\u0103 lucreze \u00een presa local\u0103 \u00eel reprezint\u0103 salariile demotivante. Natalia Junghietu sus\u021bine c\u0103 salariile nu reu\u0219esc s\u0103 reflecte munca intens\u0103 \u0219i responsabilitatea pe care o presupune jurnalismul. <\/span><\/p>\n

\u201eCeea ce ne mai salveaz\u0103, \u00eentr-o oarecare m\u0103sur\u0103, sunt proiectele pe care reu\u0219im s\u0103 le implement\u0103m. Ele ne ofer\u0103 posibilitatea s\u0103 aducem un mic supliment la salarii sau s\u0103 investim \u00een dezvoltarea redac\u021biei, fie c\u0103 e vorba de echipamente, form\u0103ri sau promovare online<\/em>\u201d, subliniaz\u0103 jurnalista.\u00a0<\/span><\/p><\/blockquote>\n

Chiar \u0219i a\u0219a, redac\u021biile locale depun eforturi \u0219i exploreaz\u0103 diferite strategii pentru a atrage noi profesioni\u0219ti \u00een acest domeniu.<\/span><\/p>\n

\u201eNoi rezolv\u0103m aceast\u0103 problem\u0103 prin formare practic\u0103: invit\u0103m \u00een echip\u0103 tineri care, de\u0219i nu au studii de specialitate, au dorin\u021b\u0103 de a \u00eenv\u0103\u021ba \u0219i dispun de un anumit tip de g\u00e2ndire, tr\u0103s\u0103turi de caracter \u0219i abilit\u0103\u021bi. Le oferim posibilitatea s\u0103 se testeze \u00een crearea de materiale \u0219i le sus\u021binem dezvoltarea. Par\u021bial, problema lipsei de cadre este solu\u021bionat\u0103 prin activitatea redac\u021biei de tineret, care func\u021bioneaz\u0103 \u00een cadrul redac\u021biei noastre principale. Din ea fac parte voluntari, iar celor mai capabili \u0219i responsabili le oferim colabor\u0103ri pl\u0103tite. Colabor\u0103m \u0219i cu jurnali\u0219ti civici, care produc periodic materiale de actualitate pentru platformele noastre online. De asemenea, dezvolt\u0103m un model flexibil care combin\u0103 munca tradi\u021bional\u0103 cu cea la distan\u021b\u0103, atr\u0103g\u00e2nd freelanceri \u0219i jurnali\u0219ti din alte regiuni, pe care nu-i putem angaja \u00een mod permanent<\/em>\u201d, spune Ludmila Topal despre cum \u00eencearc\u0103 ei s\u0103 solu\u021bioneze problema lipsei resurselor umane la BasTV.<\/span><\/p><\/blockquote>\n

ACCESUL LA INFORMA\u021aII DE INTERES PUBLIC \u00ceN PRESA LOCAL\u0102<\/strong><\/h5>\n

La nivel central, numero\u0219i jurnali\u0219ti atrag aten\u021bia asupra unei atitudini rezervate din partea autorit\u0103\u021bilor atunci c\u00e2nd vine vorba de furnizarea informa\u021biilor de interes public. Aceast\u0103 lips\u0103 de deschidere se manifest\u0103 prin \u00eent\u00e2rzieri \u00een transmiterea r\u0103spunsurilor, oferirea de date incomplete sau chiar refuzuri nejustificate. Situa\u021bia nu este diferit\u0103 nici \u00een anumite regiuni ale \u021b\u0103rii, unde colaborarea dintre autorit\u0103\u021bi \u0219i reprezentan\u021bii breslei se desf\u0103\u0219oar\u0103 cu dificultate, fiind marcat\u0103 de lips\u0103 de cooperare, iar \u00een unele cazuri rela\u021bia de lucru este practic inexistent\u0103.\u00a0<\/span><\/p>\n

Un exemplu vine din Taraclia, unde directoarea portalului Tuk.md afirm\u0103 c\u0103 interac\u021biunea cu prim\u0103ria ora\u0219ului se rezum\u0103 aproape exclusiv la procesele din instan\u021b\u0103. Potrivit ei, ob\u021binerea informa\u021biilor de interes public de la autoritatea local\u0103 este practic imposibil\u0103. Niciun angajat al prim\u0103riei, inclusiv specialistul responsabil de rela\u021biile cu publicul, nu r\u0103spunde apelurilor jurnali\u0219tilor. R\u0103spunsurile la solicit\u0103ri au \u00eenceput s\u0103 vin\u0103 abia \u00een ultimul an \u0219i doar ca urmare a c\u00e2torva hot\u0103r\u00e2ri judec\u0103tore\u0219ti c\u00e2\u0219tigate de redac\u021bie \u00een baza legisla\u021biei privind accesul la informa\u021bie.<\/span><\/p>\n

Chiar \u0219i a\u0219a, calitatea r\u0103spunsurilor este deficitar\u0103: dintr-un set de zece \u00eentreb\u0103ri, prim\u0103ria r\u0103spunde cel mult la trei, restul fiind ignorate.Formal, solicitarea este \u00eens\u0103 considerat\u0103 rezolvat\u0103. <\/span><\/p>\n

\u201eCu autorit\u0103\u021bile locale de nivelul doi din Taraclia avem rela\u021bii c\u00e2t de c\u00e2t normale. \u00cens\u0103 \u0219i acestea se reduc la urm\u0103toarea situa\u021bie: c\u00e2nd au nevoie, ne invit\u0103 cu drag la evenimentele lor, dar c\u00e2nd e vorba de \u00eentreb\u0103ri serioase, cum ar fi pe ce s-au cheltuit banii sau de ce angaja\u021bii primesc din nou prime \u2014\u00a0 se sup\u0103r\u0103\u00a0 \u0219i \u00abne vedem data viitoare\u00bb<\/em>\u201d, m\u0103rturise\u0219te Anghelina Gaidarji despre interac\u021biunile cu Consiliul Raional din Taraclia.<\/span><\/p><\/blockquote>\n

CUM R\u0102SPUNDE JURNALISMUL LOCAL PROVOC\u0102RILOR DEZINFORM\u0102RII<\/strong><\/h5>\n

Republica Moldova se afl\u0103 \u00een pragul unor alegeri parlamentare pe care numero\u0219i exper\u021bi le consider\u0103 printre cele mai importante din istoria post-independen\u021b\u0103 a \u021b\u0103rii. \u00cen acela\u0219i timp, investiga\u021biile \u0219i analizele jurnalistice arat\u0103 c\u0103 aceast\u0103 campanie electoral\u0103 se desf\u0103\u0219oar\u0103 \u00eentr-un climat marcat de informa\u021bii false, manipulative \u0219i de propagand\u0103, ceea ce \u00eengreuneaz\u0103 tot mai mult capacitatea cet\u0103\u021benilor de a distinge \u00eentre informa\u021biile veridice \u0219i cele \u00een\u0219el\u0103toare. Acest val de dezinformare reprezint\u0103 o provocare major\u0103 \u0219i pentru jurnali\u0219ti, al c\u0103ror rol de \u201ea patra putere \u00een stat\u201d pare amenin\u021bat.\u00a0<\/span><\/p>\n

Cu toate acestea, unii jurnali\u0219ti locali privesc situa\u021bia cu optimism. Directoarea BasTV consider\u0103 c\u0103 tocmai \u00een astfel de condi\u021bii munca presei locale independente devine deosebit de important\u0103. <\/span><\/p>\n

\u201eSuntem mai aproape de oameni, le cunoa\u0219tem problemele \u0219i putem vorbi cu ei \u00eentr-un limbaj accesibil. Rolul celei de-a patra puteri se men\u021bine at\u00e2ta timp c\u00e2t jurnali\u0219tii r\u0103m\u00e2n fideli principiilor de verificare a faptelor, echilibrul opiniilor, transparen\u021ba. Pentru noi este important nu doar s\u0103 inform\u0103m, ci \u0219i s\u0103 \u00eenv\u0103\u021b\u0103m publicul cum s\u0103 perceap\u0103 critic \u0219tirile. Aceasta este o form\u0103 de protec\u021bie nu doar \u00eempotriva falsurilor, ci \u0219i \u00eempotriva manipul\u0103rilor \u00een general<\/em>\u201d, conchide Ludmila Topal.<\/p><\/blockquote>\n

Autor: Mihaela Ciobanu<\/p>\n

Sus\u021bine\u021bi redac\u021bia BAStv, abona\u021bi-v\u0103 la noi pe platforma\u00a0Patreon\u00a0<\/a>sau prin efectuarea contribu\u021biilor prin\u00a0PayPal<\/a>! Aceasta ne va ajuta s\u0103 cre\u0103m con\u021binut interesant \u0219i util pentru dvs., r\u0103m\u00e2n\u00e2nd \u00een continuare o platform\u0103 media independent\u0103.<\/strong><\/p>\n

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Abona\u021bi-v\u0103 la noi pe re\u021bele sociale:\u00a0<\/b>Telegram<\/i><\/b><\/a>,\u00a0<\/b>YouTube<\/i><\/b><\/a>,\u00a0<\/b>Facebook<\/i><\/b><\/a>\u00a0\u0219i\u00a0<\/strong>Instagram<\/i><\/b><\/a>. Aici public\u0103m \u0219tiri pe scurt!<\/b><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cele mai recente studii ale Centrului pentru Jurnalism Independent scot la lumin\u0103 o serie de tendin\u021be \u00eengrijor\u0103toare \u00een peisajul mediatic din Republica Moldova. Presa tradi\u021bional\u0103 pierde teren \u00een fa\u021ba re\u021belelor sociale, \u00een timp ce redac\u021biile se confrunt\u0103 tot mai acut cu lipsa resurselor umane. \u00cen paralel, expunerea constant\u0103 a publicului la propagand\u0103 \u0219i dezinformare sl\u0103be\u0219te […]<\/p>\n","protected":false},"author":3,"featured_media":157873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[577,574],"tags":[],"class_list":["post-157865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recenzii","category-util"],"yoast_head":"\nProvoc\u0103rile presei dincolo de Chi\u0219in\u0103u: \u201eNe reprofil\u0103m f\u0103r\u0103 s\u0103 ne pierdem identitatea jurnalistic\u0103\u201d - BasTV<\/title>\n<meta name=\"description\" content=\"Cele mai recente studii ale Centrului pentru Jurnalism Independent scot la lumin\u0103 o serie de tendin\u021be \u00eengrijor\u0103toare \u00een peisajul mediatic din Republica Moldova. Presa tradi\u021bional\u0103 pierde teren \u00een fa\u021ba re\u021belelor sociale, \u00een timp ce redac\u021biile se confrunt\u0103 tot mai acut cu lipsa resurselor umane. \u00cen paralel, expunerea constant\u0103 a publicului la propagand\u0103 \u0219i dezinformare sl\u0103be\u0219te rolul presei ca a patra putere \u00een stat. Aceste vulnerabilit\u0103\u021bi nu se manifest\u0103 doar la nivel central, ci sunt resim\u021bite cu at\u00e2t mai puternic \u00een redac\u021biile locale. Mai mul\u021bi manageri de la nordul \u0219i sudul \u021b\u0103rii au povestit pentru Media Azi cum \u00eenfrunt\u0103 aceste provoc\u0103ri.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bas-tv.md\/ro\/provocarile-presei-dincolo-de-chisinau-ne-reprofilam-fara-sa-ne-pierdem-identitatea-jurnalistica\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Provoc\u0103rile presei dincolo de Chi\u0219in\u0103u: \u201eNe reprofil\u0103m f\u0103r\u0103 s\u0103 ne pierdem identitatea jurnalistic\u0103\u201d - BasTV\" \/>\n<meta property=\"og:description\" content=\"Cele mai recente studii ale Centrului pentru Jurnalism Independent scot la lumin\u0103 o serie de tendin\u021be \u00eengrijor\u0103toare \u00een peisajul mediatic din Republica Moldova. 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